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My name is April Laugh .
Before I became a weight loss coach, personal trainer, nutritionist and mom of two adorable toddlers, I was simply a young woman struggling with my weight.
One day, I looked in the mirror and just was not happy with what I saw. I was shocked at how much weight I had gained and how unfit I was and I knew I had to change that. Lucky for me, I was selected to participate in a fitness challenge with TW magazine and so my fitness journey began. I spent more time at the gym and began to gain confidence in how I looked and felt. I was healthy.
However, on this continuing journey, there seemed to be a problem I just could not solve. No matter where I looked, I was unable to find affordable sports clothes that were beautiful and that showed an understanding of my body type. I constantly had to pick between buying beautiful activewear (that were either too expensive or were not quite fitting) and buying affordable activewear (that were not very cute or were not quite fitting).
Especially as a woman of colour, I have come to realize that there are only a handful of brands that get my body type as well as create great-looking workout clothes that fit perfectly.
I am now dedicated to helping other women of colour like me, who may be struggling with the same challenge. With April Laugh Clothing, I am presenting beautiful activewear to women of colour without having them break the bank.
In the wake of the pandemic, we started April Laugh Live Workout Sessions where several women (mostly of colour) gathered virtually to work out together. During these sessions, we noticed that most of the participants were also struggling to find a blend of fitting, aesthetically pleasing and affordable workout clothes. It was interesting to see that many of the activewear on the market were not designed for women of colour as these workout clothes showed little or no understanding of the unique body physique and framework of a large percentage of women of colour. So, our participants just wore what they could find, as opposed to wearing what their bodies needed, or even what they wanted.
Of particular note to us were the different workout bras being worn in our community. Many of these bras fell short of their requirements to, at least, offer support to the breasts and chest area (including the back). Nobody wants to jump rope with their boobs in their faces!
And so we got to work.
After extensive research and many design alterations, April Laugh Clothing was born.
We offer very intentionally thought-out and designed activewear. Our workout clothes are super comfy, super fitting and super affordable. If we may say so ourselves.😉